FOR IMMEDIATE RELEASE

STOCKROOM.COM INTRODUCES THE BOLERO STRAITJACKET

The Sexy New Fashion Style is Patent Pending, Trademarked and, in a twist,
It Will Also Be Offered to the Medical Community

The Bolero Straitjacket™ from Stockroom.com

LOS ANGELES – (November 14, 2007) – Stockroom.com, the world’s leading online source for fetish and sexual fantasy products, has unleashed its latest creation, the Bolero Straitjacket™. The company has applied for a U.S. patent for the sensuous and functional new design, and has trademarked the name.

The Bolero Straitjacket has the functionality of a traditional straitjacket used for restraining psychiatric and other medical patients, but is cropped to leave most of the torso and the breasts exposed, with obvious aesthetic and sensual advantages.

Straitjackets have been in use since the late 1700s in clinical settings. The Bolero Straitjacket design offers improved access to the body for examination with a stethoscope, EKG electrodes, ultrasound and monitoring devices. In a twist on the usual pathway for medical devices — which have often been adopted and adapted by sexually-adventurous adults – Stockroom.com plans to introduce a special version to be sold to the medical profession for clinical use.

Available exclusively through Stockroom.com, the Bolero Straitjacket is made of quality garment leather with latigo straps and belts and strong, secure hardware. The chic, form-fitting, cropped styling of the jacket leaves the wearer’s breasts and midriff on proud display in the front, while buckles in the back allow it to be cinched tight.

Stockroom.com has long been known as a leader in sex toy product design and online retailing, with an internet presence since 1989. Recently the company has given a high priority to intellectual property protection through copyrights, trademarks, and, as in the case of the Bolero Straitjacket, applications with the U.S. Patent Office.

“While we are first and foremost a sex toy company, we are also innovators and are entitled to the same intellectual property protection as any other company,” Stockroom.com founder/CEO Joel Tucker points out. “We need to claim and defend our rights, and the Bolero Straitjacket is a great first venture into the patent world because it combines creative design with innovative applications across several industries.”

Discussing the company’s expanded emphasis on legal protection for its designs, company president Mike Herman said: “Stockroom.com has a leadership role as an online retailer in the sexuality and fetish field, and we are also known for our highly creative and original designs on the manufacturing side. With the rising popularity of fetish fashion in the mainstream world, it is more important than ever to protect our intellectual property to ensure it is not exploited unfairly by less meticulous marketers. The Bolero Straitjacket is a good example of why this is important. Legal protection not only safeguards our business, but also our customers, who will be assured that when they buy a toy or garment with the Stockroom label they are getting hand-crafted, quality products from a first rate design and manufacturing house, and not a cheap overseas knockoff made with inferior quality control.”

The Bolero Straitjacket retails for $465 and can be purchased at www.stockroom.com, or at the Stockroom store at 2807 W. Sunset Blvd, Los Angeles CA, 90026. Further information and photos can be found at http://www.stockroom.com/bolero and through the company’s authorized affiliates.

Online since 1989, Stockroom.com is the internet’s oldest source of high quality toys, gear and fashion for sexually adventurous adults, and is the world leader in the category. The company’s website features over 3,000 adult products, including a large selection of exclusive and proprietary adult products, fetish wear, books, furniture and many other items.

Stockroom.com promises that its customers are “always treated with respect as healthy, intelligent and sexually adventurous, consenting adults. We enjoy a close relationship with our clients and the service we provide is prompt, convenient, discreet and responsive to their needs.”

Yes, my friends, it’s another election year in America! To celebrate this wonderful occurrence, Stockroom has declared April to be Buttmonth and held a contest in which Stockroom customers, in the spirit of forgiveness for the state of things in America today, have turned the other cheek, photographed it, and mailed in those glorious photos…and you, my friends, get to VOTE for your favorite ass from this fine selection of mail-in candidates. It’s like practice for November. There’s the patriotic ass, the ass that looks like it has a lot of experience, the inspirational ass, the ass that looks like it wants to go to war, the ass that looks like it lost the war, and every ass in between! Click here to enter the voting booth!

SAN FRANCISCO – (date) – Stockroom.com, the world’s leading online source for sex toys, fetish gear and fashion, will present an original choreographed fashion production at the 7th Annual San Francisco Fetish Ball with events that take place over three days from March 6-8.

Stockroom.com’s signature fetish gear and slinky Syren Latex and Stormy Leather fashions will be showcased during the event on Saturday, March 8 from 9:30pm–3am at the Regency Center (1290 Sutter Street, San Francisco, CA 94109) in what the company describes as “an incredible post-apocalyptic production number that will mesmerize and haunt you.

To celebrate the Fetish Ball, Stockroom is holding a company-wide 10% discount sale on merchandise that can be purchased online at www.stockroom.com, www.syren.com or at www.stormyleather.com using promo code SFFBO8. The sale starts today and ends on Sunday, March 16th.

Those who will be purchasing their tickets to the Ball at the Stormy Leather shop at 1158 Howard Street in San Francisco or at the Syren shop at 2807 Sunset Blvd. in Los Angeles will also be able to buy merchandise at a special 15% discount.

Ann-Marie Holman of Syren Latex will direct the Stockroom event on March 8th which she describes as “a dark, sexy, dramatic and Mad Max-inspired multimedia extravaganza.” It will star international burlesque sensations Diamondback Annie, Mia Vixen, and Victoria Vengeance, exquisite operatic dandy Prince Poppycock, and mistress of mayhem Athena Fatale.

“This is not a catwalk fashion show,” says Ms. Holman. “It’s a choreographed dance extravaganza that showcases the clothing and costumes from Syren Latex. One of our stars is the 12-foot tall Mad Max Evil Queen with a massive Mohawk wig on top and a nine-foot in diameter hoop skirt at the bottom. I don’t want to give away more details, but suffice to say that it will be unlike anything anyone has ever seen before at any Fetish Ball.”

About Stockroom.com: Online since 1989, Stockroom.com is the internet’s original source of high quality toys, fetish gear and fashion for adults and is the world leader in the category. The company’s website features over 3000 adult products, including a large selection of exclusive and proprietary adult products, fetish wear, books, furniture and many other items. Stockroom.com promises that its customers are “always treated with respect as healthy, intelligent and sexually adventurous, consenting adults. We enjoy a close relationship with our clients and the service we provide is prompt, convenient, discreet and responsive to their needs.”

Syren Latex is the premier house for high fashion and original latex and custom latex/rubber designs by both J. Mysterioso and Jeff of L.A. The company’s Syren Couture division produces costumes for the film and TV industries including for such movies as Batman, Catwoman and Mr. and Mrs. Smith and for such shows as Ugly Betty and CSI: Miami. Hollywood celebrities can be seen wearing Syren Couture styles to movie premieres and such performers as Gwen Stefani, Eve and others have chosen them for their music videos. Stormy Leather is the recognized leader in stylish and fetish leatherwear.

Welcome to the new S&M.com site. Check out our new Personals — they’re free! Peruse the galleries featuring work by some of the world’s top fetish photographers. Check out the Columns area for regular columns, fiction, interviews, & advice & instruction. The site is still in beta version and we encourage your feedback. Enjoy!